9月に入りまだまだ30度越えの日が続いていますが、皆さんの頭の中ではすでに秋のスタイリングをイメージしている方がほとんどのはず。
それもそのはず、今までは8月のお盆明けからは秋の始まりを感じさせる心地良い夜の風や、日中の日差しの強さや照り返しの暑さに違いに、季節の変わり目を感じていました。
でもここ数年を振り返ると、秋という秋がなく、暑さが続いたまま冬に入ったというのが実際。
つまり、もう私たちに染み付いたこの感覚自体も今は変化させていかなくてはいけない時代だと。
そうなると、もちろん皆さまが着るモノ・手にするモノのタイミングも変わってくるからこそ、私たちが販売していくタイミングだけでなく、セレクトする内容も変えるべき。
決してスタイリングをガラリと変えるのではなく、自分たちのカラーはそのままに、涼しくなる秋を待つのではなく一緒に秋に移行していくスタイリングを提案するのが9月・10月。
そこで今回は、タイトルの通り「新しい秋、新しい季節の感覚」をテーマに、ワタシ達が展開する秋のスタートスタイリングをご紹介！ Although the temperature is still above 30 degrees Celsius in September, many of you must already have autumn styling in mind.
That's no wonder, until now we have felt the change of season by sensing the difference between the pleasant night breezes that make us feel autumn after the Bon Festival in August, and the intensity of the sunlight and the heat of the sun during the daytime.
But looking back over the past few years, the reality is that there was no autumn called autumn, and we entered winter with the heat continuing.
In other words, this sense that has become ingrained in us is now in need of change.
This means that the timing of what people wear and hold in their hands is also changing, which is why we need to change not only the timing of our sales, but also the content of our selections.
Rather than changing the styling completely, we propose styling in September and October that transitions to autumn together, rather than waiting for the weather to cool down, while keeping our own colours intact.
So, as the title suggests, we introduce the autumn styling we are developing under the theme of "a new autumn, a new feeling of the season"!
それもそのはず、今までは8月のお盆明けからは秋の始まりを感じさせる心地良い夜の風や、日中の日差しの強さや照り返しの暑さに違いに、季節の変わり目を感じていました。
でもここ数年を振り返ると、秋という秋がなく、暑さが続いたまま冬に入ったというのが実際。
つまり、もう私たちに染み付いたこの感覚自体も今は変化させていかなくてはいけない時代だと。
そうなると、もちろん皆さまが着るモノ・手にするモノのタイミングも変わってくるからこそ、私たちが販売していくタイミングだけでなく、セレクトする内容も変えるべき。
決してスタイリングをガラリと変えるのではなく、自分たちのカラーはそのままに、涼しくなる秋を待つのではなく一緒に秋に移行していくスタイリングを提案するのが9月・10月。
そこで今回は、タイトルの通り「新しい秋、新しい季節の感覚」をテーマに、ワタシ達が展開する秋のスタートスタイリングをご紹介！ Although the temperature is still above 30 degrees Celsius in September, many of you must already have autumn styling in mind.
That's no wonder, until now we have felt the change of season by sensing the difference between the pleasant night breezes that make us feel autumn after the Bon Festival in August, and the intensity of the sunlight and the heat of the sun during the daytime.
But looking back over the past few years, the reality is that there was no autumn called autumn, and we entered winter with the heat continuing.
In other words, this sense that has become ingrained in us is now in need of change.
This means that the timing of what people wear and hold in their hands is also changing, which is why we need to change not only the timing of our sales, but also the content of our selections.
Rather than changing the styling completely, we propose styling in September and October that transitions to autumn together, rather than waiting for the weather to cool down, while keeping our own colours intact.
So, as the title suggests, we introduce the autumn styling we are developing under the theme of "a new autumn, a new feeling of the season"!
" 1. 手放せない半袖トップス " " 1. Short-sleeved tops you can't live without "
まだまだ続く日中30度越え。
トップスは長袖よりも半袖・五分袖が一番快適。
長袖トップスを一枚で着ると、ちょっと動いただけでも汗だくに。
しかも、脱いで温度調整ができないという現実。
だったら、半袖トップスにサッと羽織れるジャケットやカーディガンとの組み合わせがベスト！ Daytime temperatures still exceeding 30°C.
Tops with short or half sleeves are most comfortable than long sleeves.
If you wear a single long-sleeved top, you will sweat even if you move a little.
Moreover, the reality is that you cannot take them off to adjust the temperature.
If this is the case, the best combination is a short-sleeved top and a jacket or cardigan that can be quickly woven over it!
トップスは長袖よりも半袖・五分袖が一番快適。
長袖トップスを一枚で着ると、ちょっと動いただけでも汗だくに。
しかも、脱いで温度調整ができないという現実。
だったら、半袖トップスにサッと羽織れるジャケットやカーディガンとの組み合わせがベスト！ Daytime temperatures still exceeding 30°C.
Tops with short or half sleeves are most comfortable than long sleeves.
If you wear a single long-sleeved top, you will sweat even if you move a little.
Moreover, the reality is that you cannot take them off to adjust the temperature.
If this is the case, the best combination is a short-sleeved top and a jacket or cardigan that can be quickly woven over it!
" 2. 着れるタイミングをワクワクしながら待つ " " 2. Waiting excitedly for the right moment to put it on. "
今までは、まだ暑くて着れないからと販売時期を遅らせてきたアイテム達。
でも、やっぱり見るとワクワクと気分も上がり、着るのが待ち遠しくなる！というのが正直なところ。
そんなワクワクする気持ちでモチベーションを上げていくのも新しい！ということで、今季はリアルタイムなアイテムと合わせて、ちょっと先出しアイテムを手にしてワクワクを楽しむのも◎ Until now, we have delayed the sales of these items because it is still too hot to wear them.
But when I see them, I still feel excited and can't wait to wear them! I honestly can't wait to wear them.
It's a new way to motivate yourself with that kind of excitement!
So this season, in conjunction with real-time items, we are enjoying the excitement of having items that are a little ahead of their time◎
でも、やっぱり見るとワクワクと気分も上がり、着るのが待ち遠しくなる！というのが正直なところ。
そんなワクワクする気持ちでモチベーションを上げていくのも新しい！ということで、今季はリアルタイムなアイテムと合わせて、ちょっと先出しアイテムを手にしてワクワクを楽しむのも◎ Until now, we have delayed the sales of these items because it is still too hot to wear them.
But when I see them, I still feel excited and can't wait to wear them! I honestly can't wait to wear them.
It's a new way to motivate yourself with that kind of excitement!
So this season, in conjunction with real-time items, we are enjoying the excitement of having items that are a little ahead of their time◎
" 3. 今年の秋の長袖トップスは
今までのトップスをフル活用！ "
" 3. This year's autumn long-sleeved tops
make full use of previous tops! "
今季は、長袖トップスは去年・おととしよりもかなり絞り込んで型数を減らしたセレクトに。
1でもお伝えしたように、半袖にジャケット・カーディガンが一番ベスト。
ちょっとお値段がするジャケットやブルゾンも、早い時期から活躍させれるし、何よりも今お持ちの長袖トップス・カットソーがあるから十分！
強撚綿トップス・もちもちJr.シリーズのトップスをお持ちの方、それで十分！
余計なトップス買うなら、ちょっとお値段がしてもジャケットや羽織りにその分を回した方が賢い！ This season, the selection of long-sleeved tops has been narrowed down considerably and the number of models reduced compared to last year and the year before.
As mentioned in #1, short-sleeved tops with jackets and cardigans are the best.
Jackets and blousons that cost a bit more can be used from the early season, and above all, the long-sleeved tops and cut-and-sewns you already have are sufficient!
If you have high-twisted cotton tops or Mochimochi Jr. series tops, that's enough!
If you want to buy extra tops, it's smarter to put the extra money into outers, even if they are a bit pricier!
1でもお伝えしたように、半袖にジャケット・カーディガンが一番ベスト。
ちょっとお値段がするジャケットやブルゾンも、早い時期から活躍させれるし、何よりも今お持ちの長袖トップス・カットソーがあるから十分！
強撚綿トップス・もちもちJr.シリーズのトップスをお持ちの方、それで十分！
余計なトップス買うなら、ちょっとお値段がしてもジャケットや羽織りにその分を回した方が賢い！ This season, the selection of long-sleeved tops has been narrowed down considerably and the number of models reduced compared to last year and the year before.
As mentioned in #1, short-sleeved tops with jackets and cardigans are the best.
Jackets and blousons that cost a bit more can be used from the early season, and above all, the long-sleeved tops and cut-and-sewns you already have are sufficient!
If you have high-twisted cotton tops or Mochimochi Jr. series tops, that's enough!
If you want to buy extra tops, it's smarter to put the extra money into outers, even if they are a bit pricier!
" We're excitedly waiting for autumn and winter! " " We're excitedly waiting for autumn and winter! "
2024秋冬は、今まで以上に厳選に厳選を重ねた過去イチでお気に入りをセレクト！
そして、去年のアイテムがデザイン・価格を見ても今季の商品構成の中では重要な役割があり、これから再登場させていく上でも、貴重なアイテムであると実感。
会社立ち上げから20年、お店を始めて10年目の節目となる今年の秋冬は、とことん自分達が着たい！欲しい！と思えるアイテムだけのセレクトとなり、ワタシ達だけでなく皆さまにもワクワクとした気持ちで楽しんでいただきたいと思います！ For autumn/winter 2024, we have selected our favourites from the past, which are more carefully selected than ever before!
And we realise that last year's items have an important role in this season's product mix in terms of design and price, and are also valuable items that we will be reintroducing in the future.
This autumn/winter, which marks 20 years since we launched the company and 10 years since we started the shop, we want to wear them all the way through! We want to wear! We hope that not only we, but also you, will be able to enjoy the items with a sense of excitement!
そして、去年のアイテムがデザイン・価格を見ても今季の商品構成の中では重要な役割があり、これから再登場させていく上でも、貴重なアイテムであると実感。
会社立ち上げから20年、お店を始めて10年目の節目となる今年の秋冬は、とことん自分達が着たい！欲しい！と思えるアイテムだけのセレクトとなり、ワタシ達だけでなく皆さまにもワクワクとした気持ちで楽しんでいただきたいと思います！ For autumn/winter 2024, we have selected our favourites from the past, which are more carefully selected than ever before!
And we realise that last year's items have an important role in this season's product mix in terms of design and price, and are also valuable items that we will be reintroducing in the future.
This autumn/winter, which marks 20 years since we launched the company and 10 years since we started the shop, we want to wear them all the way through! We want to wear! We hope that not only we, but also you, will be able to enjoy the items with a sense of excitement!
" Go to See NEW ARRIVALs " " Go to See NEW ARRIVALs "
